FOCUS STORE BUSINESS PAPER URBAN OUTFITTERS Essay

FOCUS STORE BUSINESS PAPER URBAN OUTFITTERS - Essay Example Of those interviewed, 5 customers had not been offered any assistance by the store employees. However, since 10 of them had been asked if they needed help, it is clear that more than half of the customers had communications with the store. There are 2 employees and 1 manager who took the survey. Of them, 2 said they often ask the customers about what they want to buy. The manager however said that she never asks the customers what they need to buy. The main reason for asking this question during the survey was to find out how often the store communicates with its customers in order to make the customer’s experience at the store a better one. When I walked in to the store, several employees were informing the customers coming in that there was a sales promotion offer going on. Customers were happy to hear that and seemed eager to take advantage of the sale. Overall, this store is doing fine in communication. Several customers mentioned the location of the store is ideal and convenient, great or excellent in the survey. The particular Urban Outfitters I choose is located at centre Grand River Avenue. It is very near the school, and near to many clothes shops, bookstores and restaurants. The Urban Outfitters store is so well located that the customers find it convenient to arrive at the store. There is a bus stop in just near the store. The location is a good choice to set the shop at this area. There is a large choice of goods in the store. Most of them have plenty inventories. The clothing there are based on seasons in order to make sure that the customers can always get what they need and wish when they want it. This ability to meet the customer’s needs as they shift is an important one, especially for a focus store such as Urban Outfitters. Therefore, this is summer now. They changed all clothes to fit the season like dresses, t-shirts, shorts, flip-flops, etc. I have shopped at

Fashion Buying Essay Example | Topics and Well Written Essays - 3000 words

Fashion Buying - Essay Example The essay "Fashion Buying" concerns the buying process in the fashion industry. Consumer buying process involves need recognition, information search, evaluation of the alternatives and deciding upon one of the alternatives and making the purchase decision. If we further explain the process between evaluation of alternatives and purchase decision we will find that once the customer evaluates the alternatives, he makes a purchase intention, this intention can influenced by the attitudes of others like family, peers and reference groups or from unanticipated events like lower income than expected, illness etc. taking all these aspects in consideration the consumer takes his decision. Once the product is purchased the consumer will form his opinion regarding the product and services provided by the company in the post purchase period. Organizational buying behaviour. According to Elliot organizational buying behaviour is the buying behaviour of organizations that buy goods and services for use in the production of other products and services, for using the products in operational non core operation like photocopier for office management or for the purpose of reselling or renting them to others at a profit. Organizational Decision Making Units. Organizational buying decisions are most likely to be made by a committee or group of people than wholly by an individual. In an organization purchase 'decision making unit' there are various centre of powers, which influences and finally guides the decision-making.